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Demand Side Platform Design
Hard
Demand Side Platform Design
Problem: Design a Demand Side Platform (DSP) that allows advertisers to manage ad campaigns and participate in real-time bidding (RTB) auctions to serve ads across publisher inventory. The system must model the full advertiser hierarchy (advertiser -> campaign -> line item -> creative) and support targeting, bidding strategy, frequency capping, and budget management. ...
Asked at:Netflix
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